The main drive behind TikTok’s popularity, though, is the fact that the app has mastered the art of personalized content. Joining them are movie stars Will Smith and The Rock, not to mention influencers like Addison Rae, MrBeast, and Kylie Jenner.
Music artists like BTS, Billie Eilish, and Selena Gomez are among the TikTok accounts with the most followers. On top of that, many celebrities have joined the platform to promote their content and engage their fanbase. Why is TikTok so addictive?įor one thing, TikTok combines the best elements of apps that have gone viral before it, like Vine and Musical.ly. Since the release of the app, however, there have been concerns about privacy and users’ data, especially considering the fact that teenagers make up a large part of TikTok’s user base. TikTok is the first Chinese social media app to do this well. users, which means roughly one in three Americans will have a TikTok account. By 2025, TikTok is expected to have an audience of 103 million U.S. In the United States alone, TikTok currently has close to 95 million users. Since videos can only be between 15 and 60 seconds long, entertainment and engagement are both optimized - which is part of the reason that TikTok is so popular. To discover new content, users can follow specific creators and use hashtags. User content ranges from DIY and craft videos to sketches and dance routines. On the app, creators can use a ton of sound effects, filters, and music to record short clips. TikTok is a popular social media app based in China that’s grown immensely in popularity over the last couple of years. Below, we elaborate on the most recent findings and give you tips on mitigating TikTok’s risks.
On top of that, experts note that the app is especially harmful to younger users.Īfter taking a close look at TikTok, we have to say that the privacy risks and security concerns are considerable. When it comes to privacy and security, many condemn the amount of data that gets collected via TikTok, as well as its potential ties to the Chinese government. The app is fully driven by user engagement with refined algorithms matching content to your personal interests.Īlthough TikTok is wildly popular, with a global audience of 750 million monthly users, the app has also been a cause for concern. On TikTok, users can create and share short-form videos using a variety of filters and effects. TikTok is an extremely popular social media video app owned by the Chinese tech company ByteDance.
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